Search Advertising is WAY too Cheap!

Hey listen, Search Advertising is really great but it's got a problem.

Yeah sure, Search Engine Advertising provides accountability, tracking, documented and recorded phone calls and leads and the ability to tag an ROI on your advertising investment...which are all terrific huge steps forward in the science of marketing and truely outstanding in themselves...but...what is most impressive to me is how many leads we are generating for our clients with small minimal investments...it's just WAY too cheap! Yes, I said and mean WAY too cheap. It can't and won't last forever like this.

I predict that in short order the cost to be in the top 7 positions on Google and Yahoo paid search will sky rocket as more local businesses realize that search advertising is an invaluable resource. Search Advertising will become the first advertising money spent by every business as it delivers new business like none other I've seen.

More Search Engine Companies Are On the Way
Success on this level will no doubt lead to more search engine companies and over the next several years there will be dozens of search engine companies targeting the enormous search ad market dollar. Just as Ford was THE big auto company at one point, competitors quickly came along and filled in the exploding automotive demand. So too is the future of Search Advertising. Google and Yahoo will continue for who knows how long (or short) until someone else figures out another angle that offers value to the search user and advertiser.

Our Search Advertising Success is Doing Our Selling
We are growing rapidly and the reason is our story. We are delivering phenomenal results for our clients. Our challenge is getting our story to more business owners. If you know someone who could benefit from what we do or might need help executing a high performance search campaign please let us know!

Until next time, may business be good!

Greg