- Get a company URL with your company name in it - KISS principle here.
- Your website must sell your company and encourage customer action - on every page.
- Get your company fully submitted for "Local Business Search Results".
- Buy paid placement ads (Google AdWords) in your target market.
- Know that your traditional advertising will help drive your web traffic.
Let me explain why you need each one.
1. URL with your company name. So many companies have clever or wholey different URL's that don't match their marketing or how customers refer to them. Customers can't remember anything as it is - why give them two things to remember - your company name and your somewhat similar and somehow "related" URL. Keep it simple, easy and logical. Caveat: A REALLY CLEVER URL is gold. Clever as in super super memorable.
2. A website that Sells. People who come to your site are shoppers! Sell 'em, close 'em! Change your thinking on this part - your website is a salesperson that works 24/7/365.
3. Local Business Search Listings. This is the mapping area you see on Google and Yahoo with the little pinpoints for businesses you are looking for. Get your business fully integrated in this free area. We can help if you need assistance. Do this now.
4. Paid Search Ads. You can target an area just around your business and just reaching people looking for what you sell. Super efficient, effective and cheap.
5. Media Drives Web Traffic. Media creates awareness. After a prospect learns that you exist most will check you out on the web before they call. So always give them your web address and encourage them to go there. Your 24/7/365 salesperson will be there to greet them and get them to call you.
Follow these guidelines and you have a fundamentally sound basic Internet marketing strategy.
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