We Remember What We Need

Personal Observation: I only notice what I need.
How about you? Which ads do you remember? For example, denture ads. Never read one. ED ads - haven't paid attention yet. :) I could care less for five or six years or more at a time about car models, prices, financing offers, whatever. Car dealers could scream their heads off about this or that deal - I don't care - it doesn't matter. I just flip the page, turn the channel or scan for a new station. However, when it's time to get a new vehicle I am "Mr Car Guy" - I am all over it. I hear and see every deal going down. My radar is up and scanning for car deals.

Big newspaper advertisers, like appliance dealers, whatever -same deal. Who cares about them until the fridge is out. Companies spend tons of money in the paper with full page ads showing all their stuff attempting to hit that buyer in need...before the competitor does.

What a HUGE waste.
Just tell those who do care, "Go to DenverApplianceSale.com for HUGE savings on fridges now" or some local clever URL variation with a cheap basic landing page.

The Brain Works Like This...
If you need it...you hear it...you see it...and you remember it...because you are in the "need zone" and your brain is on full scan mode for options. Your brain looks for deals subconsciously - you see them with your peripheral vision - you are a hunter/gatherer now - you are ready to pull the trigger.

Don't Waste Your Money on People Who Don't Care
One of our strategies...
Buy Super Cheap 5 Second Radio Ads to Alert the Buyers
Try this - buy 5 second radio ads and drive them to a clever URL landing page. For example, use an ad like this; "Need a new Roof? Go to ColoradoRoofingSale.com, that's ColoradoRoofingSale.com today!"
Buy a ton of these spots, every hour for a week on a bunch of stations - it will cost you as much as a full page ad for one day in the paper. You'll be "everywhere", hitting the hot buyers whose radar will clearly pick up your obvious message and remember your funny, clever or obvious URL.

Be Ready with Your Landing Page
Highly motivated and qualified buyers are now heading to your "deal" landing page. Our advice: Be ready to get the business. You will be bombarded with "buyers". Are you ready to close them? Will your page compel them to call? Give them every reason. They heard or saw you and were motivated enough to visit...get the business. Make them a deal they can't refuse.

This Strategy is Fishing in a Barrel - it won't last.
Jump on it. The door is wide open right now. The price of 5 second ads is going up!