Question: Should prospects visiting your site = More business?
Question: Does your website make a specific compelling offer?
Answers: Yes and usually, no. Good offers are rarely found on company websites.
Analogy: A website without an exciting offer is like a store with no price tags.
Result: You get lots of visitors who are "Just looking, thanks..."
Recommendation:
One critical thing we've have learned is that landing pages and/or your website home page should have an enticing offer for visitors (hot prospects!)- a tangible compelling offer. If someone has come to your website, chances are good they are a prospect of some sort. People don't waste their time on a business website unless they need what you sell. So sell 'em!
Can You Help Me?
We know how to drive qualified prospects by the thousands to landing pages and websites. The next step is converting the visitor into action. This is best achieved by making an irrestible offer. Anyone who has worked retail before knows that dialogue, engaging the customer in some way, is a critical first step to moving the prospect from "looker" to "buyer". Give the prospect enough of a reason to make the first move to say "Excuse me, can you help me?" That's music to any business owners ears, right? Make the offer.
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