The process of consumer decision making has been forever altered with the advent of the internet. This may sound like old news and it is. Here's a short list of what's different.
The internet now plays the consumer role of:
1. The Yellow Pages (who uses the book anymore?)
- many consumers believe Google shows the best companies first in the category
2. Research Library
-price comparision, quality comparison, product research
3. "Just call 411" (who does that anymore?!)
-quick location or phone locator
Obviously the internet plays a critical role in the consumers process of deciding who to call - when they are ready to make a move. While this may seem like old news, many local business owners don't fully recognize how important it is to their business that they have a strong online presence.
4 Focus Areas for Local Businesses:
1. Where do I show up on Google in the natural search area (below the maps)?
2. Is my website address easy to remember and logical to find for my business category?
3. Does my other media drive traffic to my website?
4. Do I make visitors a great offer when they visit my site?
If you own a business, write these points down and post it where you can see it. If you focus on improving these 4 points you will increase your business. If you would like to see a fully integrated marketing plan visit http://www.clearchannelcustomercapture.com/. This is a joint effort of Hoffman Advertising and Clear Channel Radio that applies the very latest strategies in internet and broadcast advertising.
Monday, January 19, 2009
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