Traditional Media Boosts Internet Traffic to Websites
I have been developing search engine campaigns for about 8 months now and I am getting verification on my theory that traditional media drives internet traffic.
A case in point is a local dentist I am helping right now - his campaign is delivering consistent leads - but the number one keyword across the top three search engines in his geo-target is a dental group that consistently pumps themselves on radio. This branding clearly demonstrates media drives web searches.
In a nutshell, as people move into the buying target they begin to actively search (online) for a company that is relevant and preferably familiar - familiarity driven often via the benefit of mass media branding.
***Here's the catch. If your company isn't listed in the top 10 organic searches you better be buying a place in the paid area of the search engines or your competitors will get the business.
The point is this. Use mass media to create your brand then capture them at the search point with paid search. Don't do one without the other.
Thursday, January 24, 2008
Thursday, January 3, 2008
Search Marketing Results
Here we go, my first blog posting...
First of all, if you are reading this, thanks! Give me some feedback on my writing.
"New Media Muse" Blog Purpose:
I wanted to start a blog that would focus on local advertisers and how they might use new media to improve their advertising results. My advertising agency is focused on helping local businesses use the internet more effectively in combination with their traditional media. I wanted to share my experiences (successes and failures) and get feedback from others. This is an important new area with huge potential returns for those businesses who do it properly.
Search Engine Advertising:
The starting topic for my blog is Search Engine Advertising (Google, Yahoo, et al). I am shocked by how few local advertsers are doing this. I have had all of my clients use it and 95% of them had what I consider to be phenomenal results. In my previous life I was in radio advertising sales. We could never dial in on results - customers were vague about where they heard the ads or gave credit to non-existent sources. With Search Advertising you can track it all - even record phone calls to hear why they are calling. I've had clients spend $1,000 in a month on search and get 30 phone calls. It's crazy by most media standards...and it's wide open. I predict in 3 years almost every business will be using it to some degree and the price will have sky rocketed.
There is truely a new media frontier in Search Engine Advertising.
First of all, if you are reading this, thanks! Give me some feedback on my writing.
"New Media Muse" Blog Purpose:
I wanted to start a blog that would focus on local advertisers and how they might use new media to improve their advertising results. My advertising agency is focused on helping local businesses use the internet more effectively in combination with their traditional media. I wanted to share my experiences (successes and failures) and get feedback from others. This is an important new area with huge potential returns for those businesses who do it properly.
Search Engine Advertising:
The starting topic for my blog is Search Engine Advertising (Google, Yahoo, et al). I am shocked by how few local advertsers are doing this. I have had all of my clients use it and 95% of them had what I consider to be phenomenal results. In my previous life I was in radio advertising sales. We could never dial in on results - customers were vague about where they heard the ads or gave credit to non-existent sources. With Search Advertising you can track it all - even record phone calls to hear why they are calling. I've had clients spend $1,000 in a month on search and get 30 phone calls. It's crazy by most media standards...and it's wide open. I predict in 3 years almost every business will be using it to some degree and the price will have sky rocketed.
There is truely a new media frontier in Search Engine Advertising.
Subscribe to:
Posts (Atom)