Here we go, my first blog posting...
First of all, if you are reading this, thanks! Give me some feedback on my writing.
"New Media Muse" Blog Purpose:
I wanted to start a blog that would focus on local advertisers and how they might use new media to improve their advertising results. My advertising agency is focused on helping local businesses use the internet more effectively in combination with their traditional media. I wanted to share my experiences (successes and failures) and get feedback from others. This is an important new area with huge potential returns for those businesses who do it properly.
Search Engine Advertising:
The starting topic for my blog is Search Engine Advertising (Google, Yahoo, et al). I am shocked by how few local advertsers are doing this. I have had all of my clients use it and 95% of them had what I consider to be phenomenal results. In my previous life I was in radio advertising sales. We could never dial in on results - customers were vague about where they heard the ads or gave credit to non-existent sources. With Search Advertising you can track it all - even record phone calls to hear why they are calling. I've had clients spend $1,000 in a month on search and get 30 phone calls. It's crazy by most media standards...and it's wide open. I predict in 3 years almost every business will be using it to some degree and the price will have sky rocketed.
There is truely a new media frontier in Search Engine Advertising.
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