Media Moves Internet Traffic

Traditional Media Boosts Internet Traffic to Websites

I have been developing search engine campaigns for about 8 months now and I am getting verification on my theory that traditional media drives internet traffic.

A case in point is a local dentist I am helping right now - his campaign is delivering consistent leads - but the number one keyword across the top three search engines in his geo-target is a dental group that consistently pumps themselves on radio. This branding clearly demonstrates media drives web searches.

In a nutshell, as people move into the buying target they begin to actively search (online) for a company that is relevant and preferably familiar - familiarity driven often via the benefit of mass media branding.

***Here's the catch. If your company isn't listed in the top 10 organic searches you better be buying a place in the paid area of the search engines or your competitors will get the business.

The point is this. Use mass media to create your brand then capture them at the search point with paid search. Don't do one without the other.